Free Training
Building budgets that actually work
12 min · Interactive
Isabelle runs a cooperative in Charleroi. Social services. A committed team. A business she had grown carefully over eight years. Every autumn she built a budget, revenue targets, cost allocations, investment plans. Two weeks of work, and she was proud of the result.
By March, reality had moved on. A funding contract arrived later than expected. A team leader had left and been replaced at a higher cost. A new service line was growing faster than planned, demanding resources the budget had not allocated.
Isabelle looked at the budget she had built in October and felt what most founders feel: that the exercise had been pointless. She put it aside and went back to running the business on instinct, the way she had before. By June, she had no clear picture of where she stood. Two team leaders were spending in different directions with no shared reference point.
The budget had not failed because planning is useless. It had failed because Isabelle had built it as a prediction rather than a management tool. That is a different problem entirely.
Belgian context: most SMEs build a budget once a year for the bank or the board, then never look at it again. This exercise gets seen as theoretical, and potentially inflexible.
What is the primary purpose of an annual budget in a growing business?